Ethics in Business Generic (3)

Ethics in Business

OUR GOAL: WE ILLUMINATE those businesses, individuals and nonprofits who believe that doing GOOD is good business, and maintain our level playing field in the Central Texas business community by exemplifying ethical practices.

The Ethics in Business award program, started in 2002 by the Samaritan Center and adopted by RecognizeGood in 2012, helps facilitate a greater community dialogue among those who believe that doing GOOD is good business, and helps not only preserve but expand the ethical environment that allows our businesses to prosper, grow, and better support the communities of Central Texas.

Each year, nominations are gathered by RecognizeGood. Nominees are then researched and vetted by hand-selected business students at Concordia University Texas during their study of ethical principles.  Once the students have reviewed the nominees and conducted phone interviews, they score each nominee and narrow the field to 3 finalists in each category. Each finalist is then interviewed in person, and students prepare a rigorous, in-depth review before presenting their findings to an independent selection committee made up of hand-selected Leadership Austin alumni.

Concordia is annually awarded the Tom & Reina Wiatt Scholarship for their involvement with the research and selection process of selecting the finalists. This scholarship goes to the Thrivent Scholars Fund which allows students to attend a leadership field trip.

All finalists are recognized and award recipients announced at the awards luncheon, attended by hundreds of Texas business leaders and growing in size each year. Proceeds benefit the founding presenter of this program in Central Texas, the Samaritan Center.

Award Criteria

  • Be Respectful 
  • Be Fair 
  • Be Honest 
  • Strive for Justice 
  • Embrace Sustainability

Award Categories

  • Small Business (5-49 employees)
  • Mid-size Business (50-399 employees)
  • Large Business (400+ employees)
  • Nonprofit
  • Individual


“If we try to be an example to others, it stands to reason that we also look for examples to emulate. If you surround yourself with groups that you admire, you have the opportunity to take on their positive characteristics. This can also serve to confirm your own good, ethical traits. You do good, you see others do good, they see you do good … it’s a neat cycle!”   

Marc Bove, President – The Bommarito Group 

“Our firm has won more than 50 industry awards over the last eight years. Winning the Ethics in Business award is by far, the greatest recognition we have ever received.”    

Kevin Tuerff, President – EnviroMedia Social Marketing

“All of us in leadership positions have the responsibility to share our ethics and demonstrate integrity in our daily walk, especially when it isn’t easy.  I was honored and humbled by this award.”    

Brian McCoy, CEO – McCoy’s Building Supply Centers 

Upcoming Events

2020 Ethics in Business Awards Luncheon

Thursday, May 21, 2020 – 11:00 a.m.


As we all stand together as pillars for good, we form the foundation of a fair and just business community where, as partners, we can all thrive. RecognizeGood invites you to honor Central Texas businesses, nonprofit organizations and individuals for their exemplary ethical standards and behavior. For more information about sponsorship levels and opportunities contact:  |  (800) 232-4810


Program Sponsors

Program Pillars

Leadership Sponsors


RecognizeGood Logo: Sponsor HEB